Merger of Síminn hf., BBI ehf., Billboard ehf. and Densi ehf

Síminn hf. acquired Billboard ehf. and other companies in the same company group, which operate billboards and outside advertising space in Iceland. Síminn hf. is a telecommunication and media company i.a. which also undertakes sales of TV advertising space, which has been defined as a seperate market in previous cases. It was the conclusion of the ICA that the merger would not impede or harm competition, and the investigation was therefore concluded in phase I.