The Icelandic Competition Authority has examined acquisition of shares in Emmessís ehf by 1912 ehf. 1912 ehf. is a parent company of Nathan og Olsen hf. and Ekran ehf. Nathan og Olsen hf. runs a wholesale that sells convenience goods and cosmetics to small goods shop and marketing of these products. Emmessís ehf. is a manufacturer of ice cream and sells ice cream in Iceland.  

The Icelandic Competition Authority (ICA) has reviewed the merger resulting in change of control over Strikamerki – Gagnastýringu ehf. After an investigation, the Icelandic Competition Authority concludes that there is not a reason to believe that the merger will neither give rise to a dominant position nor strengthen of a dominant position in any market.