Acquisition of the trademark Einstök in Iceland by CCEP Iceland ehf.

The Icelandic Competition Authority has considered the acquisition by Coca Cola European Partners ehf. (here after CCEP) of the trademark Einstök in Iceland. CCEP has been the manufacturer and distributor of Einstök beer in Iceland but the owner of the trademark and its distributor abroad is the company Einstök Beer Company L.P. Following the merger, CCEP will acquire the trademark Einstök in Iceland and rights attached to it.

After investigating the merger, the Icelandic Competition Authority deems that the merger will not lead to disruption of competition in the relevant market. Therefore there is no reason to intervene in this merger on the basis of Article 17. c. of the Icelandic Competition Act no. 44/2005.