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Decisions

Merger of Okkar bílaleiga ehf., Toyota á Íslandi ehf. and others with Bílaleiga Kynnisferða ehf

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  • Case number: 39/2025
  • Date: 1/12/2025
  • Company:
    • Okkar bílaleiga ehf.
    • Bílaleiga Kynnisferða ehf.
  • Sectors:
    • Transport and travel affairs
  • Policy Area:
    • Mergers
  • Summary

    The decision concerns the acquisition by Okkar bílaleiga ehf. of all operations and assets of Bílaleiga Kynnisferða ehf.

    Okkar bílaleiga ehf. is wholly owned by UK fjárfestingar ehf., which is the parent company of Toyota á Íslandi ehf., Bílanaust ehf., Skorri ehf. and others. There is horizontal overlap between the merging parties in the car rental market, but vertical effects may also be present in the markets in which UK fjárfestingar ehf. group operates.

    In view of the available information and the investigation conducted by the Icelandic Competition Authority, there are no indications that the merger will create or strengthen a dominant market position, or otherwise significantly restrict competition.