Acquisition by Myllan-Ora ehf. of Gunnars ehf

• Get document
• Case number: 3/2025
• Date: 29/1/2025
• Company:
  • Gunnars ehf.
  • Myllan-Ora ehf.
• Sectors:
  • Consumer goods, supplies and etc.
• Policy Area:
  • Mergers
• Summary

  With this decision, in accordance with Article 17 of the Icelandic competition law, the Icelandic Competition Authority (ICA) has completed its assessment of the acquisition of Gunnars ehf. by Myllan-Ora ehf. The merger mainly affects the markets for mayonnaise and other mayonnaise-based cold sauces.

  The conclusion of the investigation is that horizontal effects of the merger are limited, there are no vertical nor conglomerate effects, and there is no indication of that the merger will lead to the creation or strengthening of market dominance in a way that would enable the merged entity to operate to a significant extent independently of competitor or customers. Furthermore, there are no indications that the merger would significantly impede effective competition.

  ICA's investigation into the merger has concluded without intervention, as stated in the decision.