Decisions
Merger of Síminn hf., BBI ehf., Billboard ehf. and Densi ehf
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- Case number: 15/2024
- Date: 12/6/2024
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Company:
- Síminn hf.
- BBI ehf.
- Billboard ehf.
- Dengsi ehf.
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Sectors:
- Telecommunications, IT and media
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Policy Area:
- Mergers
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Summary
Síminn hf. acquired Billboard ehf. and other companies in the same company group, which operate billboards and outside advertising space in Iceland. Síminn hf. is a telecommunication and media company i.a. which also undertakes sales of TV advertising space, which has been defined as a seperate market in previous cases. It was the conclusion of the ICA that the merger would not impede or harm competition, and the investigation was therefore concluded in phase I.