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Merger of AU 23 hf., Alfa Framtak ehf., Umbreyting II shf. and Hrísey ehf

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  • Case number: 41/2023
  • Date: 17/11/2023
  • Company:
    • Alfa framtak ehf.
    • Umbreyting ll slhf.
    • AU 23 ehf.
    • Hrísey ehf.
  • Sectors:
    • Specialist service and other services
  • Policy Area:
    • Mergers
  • Summary

    Alternative investmend fund Umbreyting II slhf., ran and managed by Alfa framtak ehf., purchased Hotel UMI and Hrísey ehf. The merger has minimal horizontal effects on competition in the market for hotel and hospitality services, as well as restaurants in south Iceland.