Decisions
PPH's ehf. acquisition of Pizza-Pizza ehf
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- Case number: 14/2021
- Date: 10/5/2021
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Company:
- Pizza Pizza ehf.
- PPH ehf.
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Sectors:
- Consumer goods, supplies and etc.
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Policy Area:
- Mergers
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Summary
With this decision ICA approved the merger of PPH ehf. and Pizza-Pizza ehf. PPH ehf. is a newly founded company owned by five shareholders. Pizza-Pizza ehf. operates 23 restaurants in Iceland under the name Domino‘s á Íslandi. The overlap in the merging parties' activities is limited and, following the merger, their market shares will change little. Therefore, ICA decided that there was no reason to intervene.