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The merger of Innnes hef. and Búr ehf.

  • Get document
  • Case number: 29/2014
  • Date: 26/11/2014
  • Company:
    • Innnes hf.
    • Búr ehf.
  • Sectors:
    • Consumer goods, supplies and etc.
  • Policy Area:
    • Mergers
  • Summary

    The Icelandic Competition Authority (ICA) has examined the merger of Innnes ehf. and Búr ehf. The companies are suppliers for the groceries and catering markets in Iceland. Their product lines differ, the product portfolio of Innnes ehf. covers a broad range, such as sauces, oils, spices and cholcolates. The product portfolio of Búr ehf. is solely wholesale and distribution of fruits, vegatables and potatoes. The merger will not entail increased concentration in any product market and it will lead to an insignificant increase in the concentration of the wholesale market. After its investigation, the ICA has come to the conclusion that the merger will not have negative effects on domestic competition. Consequently there is no reason to intervene in this merger on the basis of Article 17 of the Icelandic Competition Act.